Mission, vision, and purpose are associated with organizational development. Racheal Allen has spent a lifetime re-entering herself around these concepts. Racheal’s journey from Southern California to Detroit Eastside’s Sojourner Truth homes is a start to a grand understanding of the Detroit Community. Racheal is a Margrove graduate and now works on the campus of Marygrove, bringing to life the business dreams of others. In this interview, her experience as a daughter, mother, manager, salesperson, wife, and creative are expressed in love. Learn so much more behind the mind of a woman advocating empowering Black women entrepreneurs through Operation School.
Mission, Vision, and Purpose aren’t just words for Racheal Allen
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.