Carolyn Baker of the General Baker Institute shares her passion for preserving the legacy of her father, General Gordon Baker, Jr., and her mother’s advocacy while also honoring other legends in the fight for Black social justice. The General Baker Institute (GBI) is dedicated to providing educational courses, programs, and activities for the community, with a focus on young people. It examines the revolutionary life of General Baker (September 6, 1941 – May 18, 2014), his contributions to human rights struggles, and his co-founding of transformative organizations. As a center for teaching the history of Detroit and Highland Park, GBI critically explores their connection to global social movements while addressing contemporary issues. In the interview, Carolyn reflects on how her father’s love of basketball shaped her own passion for coaching, and she highlights GBI’s innovative educational approaches, such as their first Educational Fashion Show, which combines fashion and political education to make bold statements and inspire change.
Carolyn Baker of the General Baker Institute Honors Her Parents’ Legacy and Inspires Social Justice Through Innovative Education Programs
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.
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