Ajara Alghali, co-founder and Director of TéMaTé Institute for Black Dance and Culture, is a performance artist and thought leader at the intersection of dance and cultural representation. Drawing from her Sierra Leonean-American roots, her work highlights the connections among African people across the diaspora. The TéMaTé Institute, a social justice organization, uses dance as a tool for community engagement, focusing on dance justice and cultural equity. Inspired by the Temate dance of the Yacouba and Whêbe people from the Ivory Coast, the institute honors the joy and relationship between people and the land. The 4th Convening for Dance and Culture, featuring dance and drum workshops on October 19 and 20 at SAY Detroit Play Center and a concert with Afriky Lolo and Detroit’s House of Jit on October 19 at Detroit School of Arts, embraces the theme “Rooted in Rhythm,” symbolizing our shared rhythm and interconnectedness, much like the roots of a tree. This grassroots, artist-led, and self-funded organization works to uplift diaspora arts, and in this Detroit is Different feature, Ajara shares insights into her roots, family, and the geopolitical role of dance as a tool for tradition, spirituality, and resistance against colonialism.
Ajara Alghali: Cofounder of TéMaTé Institute on Dance, Culture, and Resistance — Highlighting the Diaspora’s Rhythmic Roots at the Convening for Dance and Culture in Detroit
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.
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