Lazar Favors on Black-owned Liquor Brands
Lazar Favors originally wanted to accent his wife’s (Marshalle) Trinity Film Festival with Uncle Nearest whiskey as a great touch. The idea led to his position as the official Michigan representative for the brand. The Uncle Nearest story of the Black man who taught Jack Daniels distilling is one of the many Black-owned liquor stories. Lazar today represents over one dozen different liquors, beers, wines, and mixers that all are Black-owned. “If we are going to drink in a Black city we should be drinking our spirits,” L Favors. In this Detroit is Different interview we explore the industry of liquor, nightlife, promotions, and why spirits are important.