Lazar Favors originally wanted to accent his wife’s (Marshalle) Trinity Film Festival with Uncle Nearest whiskey as a great touch. The idea led to his position as the official Michigan representative for the brand. The Uncle Nearest story of the Black man who taught Jack Daniels distilling is one of the many Black-owned liquor stories. Lazar today represents over one dozen different liquors, beers, wines, and mixers that all are Black-owned. “If we are going to drink in a Black city we should be drinking our spirits,” L Favors. In this Detroit is Different interview we explore the industry of liquor, nightlife, promotions, and why spirits are important.
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.