Putting in Work and getting Results, Director Kwende “Steet Lord Rook” Ried

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Independent films from Detroit have taken the industry by storm. The narratives of street life are being captured in live-action with the minds of Detroit’s historic Hip-hop scene at the helm. Filmmaker Kwende “Steet Lord Rook” Ried, joined Detroit is Different to talk about his new feature ‘Chedda Boys’ premiering next Friday, June 24 at Bel Air Luxury Cinema (tickets on Eventbrite). We talk about the work of producing, directing, writing, and casting films. Rook shares his vision of reaching higher and higher goals. 

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.