Christianne Malone is deeply rooted in Detroit, having spent her childhood just blocks away from Belle Isle and regularly visiting her grandparent’s house in the Westside Linwood neighborhood. Today, as the Chief Program Officer at TechTown Detroit and Assistant Vice President for Economic Development at Wayne State University, she plays a crucial role in providing significant opportunities for local entrepreneurs and fostering creativity in business. Her professional journey commenced at the Detroit Regional Chamber of Commerce, where she discovered the immense value of networking, not only for herself but for countless others, introducing them to various opportunities. Beyond her professional pursuits, Malone is passionate about lacrosse, actively coaching and mentoring on the field. Known as an “Encyclopedia kid,” she possesses an insatiable thirst for information, considering it a core value. Dive into the insights of this Detroit is Different interview with Khary Frazier as they explore Malone’s multifaceted contributions and her profound connection to the city.
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.
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