AutBlack Empowerment and Enlightenment with Basketball as a Gateway

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Toby Tansil discusses the documentary he helped executive produce, “Walk Through the Valley.” This compelling film emerged from a student’s challenge to empower their community, shedding light on Detroit’s history with Black people and the iconic Paradise Valley. Set to premiere at the Detroit Historical Museum Theater on February 11, the documentary features prominent figures like Ed Vaughn, JoAnn Watson, Jamon Jordan, and more. Toby shares his personal journey, utilizing basketball as a platform for growth and development, especially in working with Alkebu-Lan Village and community building. Explore the intersection of basketball, Black liberation, and the Schoolcraft neighborhood in this captivating episode, delving into the rich tapestry of Detroit’s cultural heritage.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.