Black United Front: Orena Perry | Chairman | National Business League (Detroit)

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The National Business League Detroit Chapter (NBL), the Detroit Black Chamber of Commerce (DBCC), and the Booker T. Washington Trade Association (BTWTA) will announced new leadership and their coming together as the Detroit United Front at the 12th annual State of Black Business Summit on March 7.

These three top Black business organizations have joined forces to speak out against the ongoing benign neglect of Black businesses by the philanthropic, public, and private sectors. The Detroit United Front will provide real and independent representation to serve as a true economic advocate for Black businesses in the city for those who may not have a voice while simultaneously holding the systems, institutions and structures perpetuating lack of equity and exclusion, accountable.

With over 20 years of experience serving satisfied clients in America’s Heartland, ORENA PERRY is a unique and dynamic figure in the hospitality and youth empowerment fields. In 2017, she is the owner of JEADL Enterprises, LLC, an events management firm that raised the bar for excellence in coordinating weddings, anniversaries, birthdays, and other occasions. As founder/executive director of The Acquisitionist, Inc., she helps women and youth identify who they are through spiritual study, education, arts, mental and physical health, and a host of resources.

A proud Motor City native, Perry graduated from Redford High School’s  Class of 1988. She received her Bachelor of Science degree in Business Administration from Davenport University with a concentration in General Marketing while earning her MBA from the University of Phoenix. Parlaying her degrees into a successful and wide-ranging business career, Perry consults and fundraises for various nonprofits in the Midwest. She works with the Certification Review Committee of the Great Lakes Women’s Business Council and serves on the board of the youth enrichment program, Love That Works, Inc. She is an associate member of the National Association of Black Journalists. The exuberant mother of five—and grandmother of two—embraces a spirit-centered personal credo: “My greatest title is a Child of God.”

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.