Yusef Bunchy Shakur on Collective Work and Responsibility

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Yusef Bunchy Shakur joins Detroit is Different to talk about his upcoming State of Detroit address. Yusef Bunchy Shakur tells the story of how Henry Ford Hospital is gentrifying his neighborhood. Yusef shares how he was informed through hearsay that a closed meeting was about the future of his community. Yusef walked into the meeting to witness an urban planner tell him his Mother’s house will not exist in Henry Ford Hospital’s plans. Yusef Bunchy Shakur tells the story of how his grandmother and kept morals, character, and integrity. The discussion moves on to share what role social capital plays in a Black neighborhood.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.