Buy the block is a phrase often spoken. Mama Shu was fulfilling this mission and purpose before the concept was trendy. Avalon street is a community that, in the mid to late 2000s, saw so much more attention and intentionality. During her many journeys, Mama Shu was drawn to the street owning and operating the Black Hole community space in unions and in partnership with others. Avalon started as a property she exclusively believed in and now welcomes tens of thousands annually to s actual space. Learn more of Mama Shu’s background at Kettering HS, Alkebulan Village, Aisha Shule, and even working at the Belle Isle Big Boys. Mama Shu is a staple in her neighborhood and has a can-do spirit to meet and match the creativity, vision, and passions through providing access and opportunity. Mama Shu’s willingness to dream big, think big, and act big has inspired many, many more (like myself) to engage the community. All this is through the lens of two sons tragically murdered, which pushes her through in spirit towards success.
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.