On Campus organizing led Brandon Jessup into Social Justice Fights with Data & Technology

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Eastern Michigan University welcomed one of the largest collections of Legacy Black Detroit students from 2000 – 2015. Ypsilanti was filled with an active Black Greek Life, Spoken Word Poetry collectives, Open Mic Hip-hop, and a rebellious NAACP Chapter. Brandon Jessup was one of the Legacy Black Detroiters ready to debate, challenge, and engage any students about the best practices and methods towards advocacy and empowerment. Brandon’s brash attitude and intellect connected him to the Proposal 2 Affirmative Action fight. Since then, he has become an experienced analyst in political strategy and community organizing. In this Detroit is Different, I introduce you to one of my homies and a key asset for Detroit politics, Brandon Jessup. We discuss voter suppression, political media, Black Male Leadership in Detroit, and more.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.