John Cloud is an emcee that has witnessed and participated in the origins of Detroit Hip-hop. His time in Home Grown, performing across the nation and region, shaped his understanding of performance. Currently, he is crafting the ‘Black Cloud’ album with producer Joe Black. The project is recorded at the Detroit is Different incubator and captures the essence of late 90’s & 2000’s hip-hop with lyricism & musicality. John Cloud opens up about his past on this project. For his Detroit is Different feature, Cloud shares the story of his family in Alabama, his family from Baltimore, and healing from witnessed trauma as a child. Watching the murder of his father at the age of seven is explored within the interview and album. John Cloud’s story is interesting and certainly a glimpse into what makes Detroit Different!
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.