Housing is Healing: How Ken Elkins is Building More Than Homes in Detroit

Published on May 1, 2025 in Introduction by Khary Frazier

“You can’t put love into a house you don’t own.” That one quote encapsulates the spirit of Ken Elkins’ journey, vision, and mission as founder of Renewed. In this powerful Detroit is Different interview, Ken speaks truth to the generational impact of housing instability, sharing how growing up in a series of rentals shaped his understanding of pride, permanence, and purpose. From his early days in Saginaw, working at Chuck E. Cheese and joining the Navy Reserves just to find a path to college, to co-founding Ferris State’s “Black Leaders Aspiring for Critical Knowledge,” Ken’s life is a testament to how community can turn potential into power. “When I owned my first home, I felt value for the first time,” he reflects. Now, he’s pouring that lesson back into Detroit, offering affordable homes where the mortgage is never more than 25% of your income. It’s not just about equity—it’s about emotional stability, dignity, and the ripple effects of ownership for families who have long been priced out of their own neighborhoods. As Ken puts it, “I can’t stop the developers, but I can flip one house and keep that in the community.” Filled with laughter, real talk, and a deeply rooted love for the culture—yes, lamb chops, buffs, and all—this episode is a masterclass in what it means to build legacy through healing and homeownership.

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.