Greg McKenzie celebrates Kwanzaa by living and honoring the Nguzo Saba daily. 2022 tasked Greg with the mission of building the World’s Largest Kwanzaa Kinara for Detroit. In this interview, he shares the project management of what it took and how he made it happen. I also provide more context to Kwanzaa and its role in the Black community. Detroit’s annual celebration will be honored at King Solomon Baptist Church this year. Learn about the steel, wood, engineering, and work needed to make this idea come to life.
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.