From Enslavement to Empowerment the Story of Tusk Liquor Brand

in Introduction by

Elephants travel in packs and as a family. The story of the Tusk liquor brand connects deeply to that concept on many levels. Maurice ‘Mo’ Morton shares the story of how land originally purchased after his ancestors’ enslavement created Tusk spirits. After enslavement, Mo’s great 5x grandparents purchased over 50 acres of land stolen through racial discrimination and later returned to the family in 1906. The disconnect from the farm in Halifax, VA, only recently brought the family back to tend the land. Upon wishes of Mo’s grandfather to his living decedent daughter, retired from the federal government and committed to not sale, lease, or lease her family’s land. Today collectively, the family built a hemp farming business that now produces Tusk spirits of vodka and rum. In this interview, hear the dynamic story of ingenuity, family, and entrepreneurship. At the Garden Theater, Tusk was another favorite at the inaugural Taste of Black Spirits event on Saturday, February 19, 2022.

Tusk Spirits Rum & Vodka produced from Hemp seed | | Halifax, VA | Instagram: @tusk_the_brand |

What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments.Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.