Detroit Hip-hop has roots that reach through the 1990s, connecting rappers, producers, and DJs. DJ Butter was one of the first hip-hop DJs with an official mixtape, I remember. Kill the DJ was an album he pressed up thousands of albums independently distributing and marketing. In this Detroit is Different interview, we discuss J Dilla, Proof, his start in Highland Park with hip-hop, and more. Today DJ Butter helps anchor the work of J Dilla and others. He joins me for a Detroit is Different interview while in town visiting from the West Coast to produce a concert with Boldy James.
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.