Experiencing Detroit nightlife is something that has inspired the dance culture of Germany, has nightclubs mimic the feel in NYC, and from Madonna to Motown has soundtracked parties EVERYWHERE. Shed Amin began creating spaces and places for Michigan State University students from Detroit to gather and now has built a niche and career in the business. If you attend any events sponsored and endorsed by premiere liquor brands featuring Urban entertainment in Metro-Detroit it’s a 90% chance you are at an event Shed Amin is curating. Today the experiences he makes are anchored by the MLK Ski Weekend extravaganza he leads (happening this weekend January 17 – 20, 2020 in Collingwood Ontario CA). In this Detroit is Different interview we explore his background in real estate and interest in events. Shed also shares his perspective of doing business in Detroit and what that looks and feels like today.
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.