Keith Bennett is known to many in Detroit as the mind behind Flip the Script. The journey to helping returning citizens came from a love of basketball. As a high school student, Bennett was a basketball mastermind that became a student assistant coach. In this interview, he discusses how Curt Jones became the gateway for him to fall in love with basketball and leave baseball. The study and work ethic attracted the attention of coaches. This led to his journey of promotions in the nightlife of the 1970s and 1980s in Metro Detroit. This is Part I of the Keith Bennett interview on Detroit is Different.
What began as a journey engaging hip-hop audiences, has grown into a career as a marketing consultant. As business people have seen my work, I was propositioned many times to provide graphic design, photography, videography, event planning, website development, and social media campaigning. These initial business contracts inspired me to build Creative Differences Marketing. I’ve balanced my entrepreneurial experience with formal education from Walsh College of Business and Accountancy. My degree in Marketing serves me well in understanding many of the formal, universal, and theoretical marketing approaches used in corporate environments. Formulating this business model has been anchored by the success of my BLOG ‘Detroit is Different.’ I create all content for Detroit is Different. This serves as a prototype of the ways I can design events, websites, graphics, music, podcasts, social media campaigns, and e-mail campaigns. ‘Detroit is Different’ focuses on the people and places of Detroit that add to the culture. Through these people and places, themes are driven. These themes will partner with, sponsor, and advertise for businesses and organizations using this innovative multilevel marketing approach.
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